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Giveaway Analytics

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We populate analytics for you as soon as your giveaway receives entries. The data is live and put together using a combination of Google Analytics data we collect directly from their API, and our internal system that tracks user and entry data.

Data we currently populate for your giveaway includes:

  • Impressions: The number of visits your giveaway has received. If someone visits your giveaway (whether they enter or not), this is counted as an “impression”
  • Actions: The number of unique entry steps completed by entrant. 1 person completing 1 entry step is counted as 1 action
  • Users: The number of unique users/entrants who have completed at least one entry step in your giveaway
  • Conversion Rate: This is the percentage of users that have entered your giveaway after viewing the giveaway
  • Average Time: The average time (in minutes) that easy visitor/entrant spends viewing and interacting on your giveaway
  • Sources: The websites/platforms the user came from when they first visited your giveaway and completed at least 1 entry step
  • Action: List of each entry step in your giveaway, and how many times the entry step has been completed

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Related Docs
  • Unlockable Steps
  • Contact Winners
  • Pick Winners
  • User & Entry Data
  • Edit Giveaway
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