We populate analytics for you as soon as your giveaway receives entries. The data is live and put together using a combination of Google Analytics data we collect directly from their API, and our internal system that tracks user and entry data.
Data we currently populate for your giveaway includes:
- Impressions: The number of visits your giveaway has received. If someone visits your giveaway (whether they enter or not), this is counted as an “impression”
- Actions: The number of unique entry steps completed by entrant. 1 person completing 1 entry step is counted as 1 action
- Users: The number of unique users/entrants who have completed at least one entry step in your giveaway
- Conversion Rate: This is the percentage of users that have entered your giveaway after viewing the giveaway
- Average Time: The average time (in minutes) that easy visitor/entrant spends viewing and interacting on your giveaway
- Sources: The websites/platforms the user came from when they first visited your giveaway and completed at least 1 entry step
- Action: List of each entry step in your giveaway, and how many times the entry step has been completed